Local Tourists’ Evaluation in Travel Vlogs of South Garut Tourism: A Case of Attitude
Keywords:
appraisal system, south garut tourism, SFL, travel vlogs, visitors’ attitude
Abstract
Digital platforms, particularly video-sharing platforms such as YouTube, have played a pivotal role in influencing travel decisions. As one of the emerging technologies impacting tourist behavior, YouTube has become increasingly significant. The present study focuses on evaluating the South Garut destinations, namely Santolo and Sayang Heulang Beaches, by analyzing comments provided in travel vlogs on YouTube, utilizing the Systemic Functional Linguistics (SFL) framework through the attitude subsystem of appraisal, specifically affect, judgment, and appreciation. Adopting a qualitative descriptive paradigm, this study aims to elucidate the language phenomena associated with the tourism sector. Six travel vlog videos featuring comments from local tourists were examined, yielding 51 evaluative clauses related to Santolo Beach and 41 clauses pertaining to Sayang Heulang Beach. The findings of this study revealed the presence of all three attitude subtypes of the appraisal system (affect, judgment, and appreciation) within the analyzed data. Among these, appreciation through valuation with positive polarity emerged as the most dominant attitude subsystem. Overall, the results indicate that local tourists expressed considerable appreciation for the natural beauty of both destinations. Nevertheless, negative evaluations were also evident, addressing concerns such as parking facilities, stray animals, garbage disposal, illegal levies, inflated food prices, ticket management, and road conditions. Despite these issues, the general sentiment among local tourists remained predominantly positive regarding both destinations.
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Alhabib, A. (2020). Appraisal Devices Realizing Attitudes in Barack Obama’s First Inaugural Speech. International Journal of Linguistics, 12, 142. https://doi.org/10.5296/ijl.v12i5.17618
Badan Pusat Statistik Kabupaten Garut. (2024, April 30). Jumlah Kunjungan Wisatawan ke Objek Wisata Menurut Kabupaten dan Kota di Jawa Barat. https://garutkab.bps.go.id/id/statistics-table/2/OTAyIzI=/jumlah-kunjungan-wisatawan-ke-objek-wisata-menurut-kabupaten-kota.html
Carson, D. (2008). The `blogosphere’ as a Market Research Tool for Tourism Destinations: A Case Study of Australia’s Northern Territory. Journal of Vacation Marketing, 14, 111–119. https://doi.org/10.1177/1356766707087518
Choudhri, S., & Shehzad, W. (2024). Linguistic Projection of Pakistan’s Official Tourism Websites: Implications for Tourism Sustainability. Kashmir Journal of Language Research, 27(1), Article 1.
Creswell, J. W. (2012). Educational research. Pearson.
Ekawati, R., Puspitasari, D., & Hanifa, S. (2024). Transitivity and Appraisal Systems of the Online Reviews on Madura Religious Tourism Destinations. Humanus: Jurnal Ilmiah Ilmu-Ilmu Humaniora, 23(1), Article 1. https://doi.org/10.24036/humanus.v23i1.125395
Emilia, E. (2014). Introducing Functional Grammar (Bandung). Pustaka Jaya. //library.universitaspertamina.ac.id/index.php?p=show_detail&id=2820
Fitriati, S., Awalaturrohmah Solihah, Y., & Tusino, T. (2018). Expressions of Attitudes in Students’ Narrative Writing: An Appraisal Analysis. Lingua Cultura, 12, 333. https://doi.org/10.21512/lc.v12i4.4789
Global Media Insight. (2024, August 3). Youtube Statistics 2024 (Demographics, Users by Country & More) [Digital Interactive]. https://www.globalmediainsight.com/blog/youtube-users-statistics/
Halliday, M. A. K., & Matthiessen, C. M. I. M. (2004). An introduction to functional grammar (3rd ed). Arnold?; Distributed in the United States of America by Oxford University Press.
Isti’anah, A. (2021). Attitudinal Language of Flora and Fauna Discourse on an Indonesian Tourism Website: Appraisal in Ecolinguistics. PAROLE: Journal of Linguistics and Education, 11(2), 163–174. https://doi.org/10.14710/parole.v11i2.163-174
Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Age International.
Kurniawan, E., & Aprilia, A. (2019). Appraisal System in Bandung, the City of Pigs: A Case of Attitude. Pertanika Journal of Tropical Agricultural Science, 27(4), 2249–2264.
Li, X. (2016). An Attitudinal Analysis of English Song Discourse from the Perspective of Appraisal Theory. Journal of Language Teaching and Research, 7(3), 559. https://doi.org/10.17507/jltr.0703.17
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458–468. https://doi.org/10.1016/j.tourman.2007.05.011
Marsakawati, N. P., & Marsakawati, E. (2016). Appraisal in the Jakarta Post Article Entitled “Ending Poverty, Ending Violence against Women.” PAROLE Journal of Linguistics and Education, 6, 1–7. https://doi.org/10.14710/parole.v6vi1i.10070
Martin, J., & White, P. R. R. (2007). The Language of Evaluation: Appraisal in English. Springer.
Mažeikien?, V. (2022). Kremlin Disinformation Discourse: Media Coverage of the Plane Hijack by Belarus on 23 May 2021. Journalism and Media, 3, 491–509. https://doi.org/10.3390/journalmedia3030034
Nugraheni, Y. (2011). Sistem Appraisal Pada Teks Iklan Komersial Di Tabloid Nova. PAROLE: Journal of Linguistics and Education, 2(1 April), 45–58. https://doi.org/10.14710/parole.v2i1
Nurdiyani, N., Semarang, P., & Sabri, M. (2020). Clothes Sales Advertisement at Market Place on the Internet (appraisal Study in Systemic Functional Linguistics). SSRN Electronic Journal, 7, 92–99.
Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel Blogs and the Implications for Destination Marketing. Journal of Travel Research, 46(1), 35–45. https://doi.org/10.1177/0047287507302378
Peralta, R. L. (2019). How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines. Place Branding and Public Diplomacy, 15(4), 244–256. https://doi.org/10.1057/s41254-019-00134-6
Pramono, R., & Sukamto, A. (2022). Economics and Tourism as Agents of Global Connection: Garut Mid-19th Century to Mid?20th Century. International Journal of Sustainable Development and Planning, 17, 449–458. https://doi.org/10.18280/ijsdp.170210
Putri, D. M. (2020). Evaluation on Language Attitude of Presidential Candidates in the Discourse of Debat Capres 2019: Appraisal Analysis. Language Literacy: Journal of Linguistics, Literature, and Language Teaching, 4(1), Article 1. https://doi.org/10.30743/ll.v4i1.1678
Read, J., & Carroll, J. (2012). Annotating Expressions of Appraisal in English. Language Resources and Evaluation, 46(3), 421–447. https://doi.org/10.1007/s10579-010-9135-7
Saefullah, N., Sujatna, E. T. S., Ismail, N., & Haron, R. (2022). Pemanfaatan Sistem Appraisal sebagai Evaluasi terhadap Geowisata di Gunung Batur Bali dalam Travel Blog Prancis. Ranah: Jurnal Kajian Bahasa, 11, 273. https://doi.org/10.26499/rnh.v11i2.2325
Silaban, P. H., Chen, W.-K., Nababan, T. S., Eunike, I. J., & Silalahi, A. D. K. (2022). How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement. Human Behavior and Emerging Technologies, 2022(1), 4432977. https://doi.org/10.1155/2022/4432977
Sp, M. F. A., & Cahyono, S. P. (2023). Appraisal Analysis on The Album Midnights: Graduation System Analysis. English Language and Literature International Conference (ELLiC) Proceedings, 6(0), Article 0.
Sugiarti, R., Santosa, R., Wiratno, T., Djatmika, & Wibowo, A. H. (2025). Interpersonal Evaluative Discourse Analysis of Arts and Culture Tourism Promotional Narratives. TWIST, 20(1), Article 1.
Suroto, S., & Devi, A. P. (2022). Evaluating Foreign Tourists’ Attitude in Tourism Discourses: How Foreign Tourists Negotiated Their Affect, Judgement, and Appreciation on Indonesian Cultural Elements. E-Structural (English Studies on Translation, Culture, Literature, and Linguistics), 5(01), Article 01. https://doi.org/10.33633/es.v5i01.6160
Wenger, A. (2008). Analysis of travel bloggers’ characteristics and their communication about Austria as a tourism destination. Journal of Vacation Marketing, 14(2), 169–176. https://doi.org/10.1177/1356766707087525
Wijaya, L., Hanum, A., & Nasution, N. (2019). Appraisal Analysis on Thailand Advertisement. Journal Polingua?: Scientific Journal of Linguistics, Literature and Education, 8, 27–32. https://doi.org/10.30630/polingua.v8i1.76
Yang, Y. (2016). Appraisal Resources in Chinese College Students’ English Argumentative Writing. Journal of Language Teaching and Research, 7(5), 1002. https://doi.org/10.17507/jltr.0705.23
Published
2025-11-01
How to Cite
Ramadhani, R., & Aulawi, H. (2025). Local Tourists’ Evaluation in Travel Vlogs of South Garut Tourism: A Case of Attitude. Indonesian Journal of EFL and Linguistics, 10(2), 269-285. https://doi.org/10.21462/ijefl.v10i2.934
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